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City Council Shows Strong Support For Tourism Marketing District

Council declines to offer amendments to TMD agreement blocked by Mayor Bob Filner

San Diego City Council members today expressed strong support for the city's Tourism Marketing District and declined to offer amendments to an operating agreement that is being held up by Mayor Bob Filner.


Joe Terzi,President and CEO, San Diego Tourism Authority

Katie Orr, KPBS Metro Reporter

Christie Hill, Senior Legal and Policy Analyst for Center on Policy Initiatives


Marketing San Diego’s sun drenched beaches may seem like an easy sell. But the city’s tourism industry says attracting people to the city is hard work. Today, tourism officials will make their case in front of the city council.


San Diego Tourism Presentation

San Diego Tourism Presentation

A report on the benefits of tourism marketing.

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The mayor has refused to release funds needed to operate the TMD, and since the agency is in limbo, a $5.3 million campaign promoting San Diego as a vacation destination has been postponed. Filner opposes four areas of the deal and says hoteliers could assess themselves without city involvement.

While Councilman David Alvarez expressed some concerns about the legality of the district, neither he nor his colleagues took up council President Todd Gloria's offer to introduce an amendment to the TMD deal.

The council extended the district for 40 years last fall.

"It's a disservice to San Diegans, and offensive to those who elected the eight of us, not to honor the council's legislative intent,'' City Council President Todd Gloria said. "To shoot ourselves in the foot, by not marketing our destination, only adds to our economic troubles.''

With no interest on the panel to amend the agreement or kill the TMD outright, the council members will go into closed session on Tuesday to discuss their third option, which would be to compel Filner to sign the operating agreement.

Gloria said such an action would be to "litigate with themselves.''

Several lawsuits have been filed against the way the TMD funds itself -- a 2 percent addition to the city's 10.5 percent hotel room tax.

According to Filner, a clause in the deal that indemnifies the city against any adverse court ruling is not strong enough. The mayor also wants more of the revenue to go toward public safety, the length of the term shortened to one or two years, and a provision that calls for hoteliers to pay workers a "living'' wage.

Brigette Browning, president of a union representing hotel workers, said a living wage in San Diego would be around $14 an hour. She said many hotel and restaurant employees make much less. She also said the hotel industry should focus in improving wages, not using public money to market the city.

"Not one of these hoteliers themselves are ponying up the money," she said. "And if they want to pony up the money themselves they are free to do that, it’s a free country. If the marketing is so great they should have no problem using their own profits to do that."

Browning's union filed a lawsuit against the district today. The TMD itself sued the city Friday to force the mayor to sign the agreement.

Most TMD opponents contended that it benefits large hotel chains at the expense of local employees.

TMD supporters said during a nearly three-hour public hearing that spending by the district is a crucial part of selling the city as a vacation destination in a competitive tourism marketplace. Las Vegas and Los Angeles are in the midst of two large promotional campaigns, according to Joe Terzi of the San Diego Convention and Visitors Bureau.

Terzi said the state of Colorado once eliminated its tourism marketing program and ended up losing 30 percent of its business.

"We can't spend zero and commit economic suicide like Colorado did,'' Councilwoman Lori Zapf said.

Such an action would cause "a downward spiral'' of less revenue, fewer jobs and reduced city services, she said.

Kris Michell, head of the Downtown San Diego Partnership, said tourism creates 168,000 jobs throughout the region. She said Filner’s delay in signing the marketing contract has already hurt the city.

"Because it’s not signed today, we’re concerned we’re going to lose visitors," she said. "And if we lose visitors, we lose jobs. So it’s not a Democrat or a Republican issue, or an independent issue. It’s really a jobs issue."

In his concluding remarks, Gloria reminded the audience that he was the son of a hotel housekeeper, and was willing to take up a minimum wage increase "directly,'' but not in a way tied to the TMD.

City Attorney Jan Goldsmith said the TMD wasn't empowered to impose a minimum wage on hotels and restaurants, anyway.

KPBS' Alison St John, Patty Lane and Peggy Pico contributed to this report.


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