Skip to main content

LATEST UPDATES: Tracking COVID-19 | Vaccines | Racial Injustice

SDSU Football Players Cheer New Collegiate Pay Law While Expert Warns Of Chaos

San Diego State football players Parker Houston and Luq Barcoo at a news conf...

Photo by Roland Lizarondo

Above: San Diego State football players Parker Houston and Luq Barcoo at a news conference on Oct. 1, 2019.

On Monday, California Gov. Gavin Newsom signed a controversial law that promises to allow collegiate athletes to sign endorsement deals and profit from their likeness.

The law has the potential to drastically change college sports.

San Diego State University football coach Rocky Long didn't have much to say at the team's weekly news conference on Tuesday.

“It doesn't happen until 2023 so I'm not thinking about it,” he said. “Because it will change dramatically between now and then.”

Two of his players, however, said they liked the idea of making extra money on top of their NCAA cost-of-living stipend.

“We're here four or five years and it's a lot of our life,” said senior tight end Parker Houston. “So it's hard for a lot of us because we don't have the opportunity to get a job so we can't really start earning our savings and building it up. so I think it's maybe something that will definitely benefit student-athletes.”

Senior cornerback Luq Barcoo said schools such as SDSU make a lot of money from student-athletes, so it only makes sense for some of it to come back to the players.

“So I don't understand why it's not okay for us to receive some of that money,” he said.

RELATED: California To Let College Athletes Make Money, Defying NCAA

Reported by Matt Hoffman , Video by Rolland Lizarondo

But the NCAA, which regulates collegiate athletics, has issues with the law. If the current rules remain, The NCAA might bar California schools from competing when the law goes into effect in 2023.

SDSU professor Bernhard Schroeder, who is a brand and marketing expert, said if the law goes into effect as is, it will be chaos for collegiate sports.

“What does it mean for college athletes and I think it's the Wild, Wild West,” he said.

But Schroeder thinks a lot will change between now and 2023.

“Now the NCAA has to negotiate,” he said. “There's a deadline there's a law that's been passed now it's game on for negotiation.”

NCAA officials agree that changes are needed. However, they say the changes must happen at the national level, not state by state.

Schroeder, who has more than 20 years of marketing experience with Fortune 100 companies, said business would have to sign endorsement deals with college athletes.

“At the end of the day — and I don't mean to say this in a negative way — they don’t care about the athletes,” he said. “They care about moving product.”

He added that businesses see students as attractive customers but most college players, however, would probably never see an endorsement.

“You're going to see the star athletes kind of get the deals and everyone else isn't,” he said. “They might be appearing at events they might be signing autographs, they might be on billboards they might be on radio, they might be involved in some regional promotion.”

Listen to this story by Matt Hoffman.

KPBS is a service of San Diego State University.


San Diego News Now podcast branding

San Diego news; when you want it, where you want it. Get local stories on politics, education, health, environment, the border and more. New episodes are ready weekday mornings. Hosted by Anica Colbert and produced by KPBS, San Diego and the Imperial County's NPR and PBS station.

  • Need help keeping up with the news that matters most? Get the day's top news — ranging from local to international — straight to your inbox each weekday morning.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Photo of Matt Hoffman

Matt Hoffman
Health Reporter

opening quote marksclosing quote marksI am a general assignment reporter for KPBS. In addition to covering the latest news and issues that are relevant to the San Diego community, I like to dig deeper to find the voices and perspectives that other media often miss.

Want more KPBS news?
Find us on Twitter and Facebook, or sign up for our newsletters.

To view PDF documents, Download Acrobat Reader.