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Small Business Saturday Encourages Consumers To Shop Local All Year Long

The North Park neighborhood sign stands at University Avenue and 29th Street, June 28, 2016.
Katie Schoolov
The North Park neighborhood sign stands at University Avenue and 29th Street, June 28, 2016.
Small Business Saturday Encourages Consumers To Shop Local All Year Long
Small Business Saturday Encourages Consumers To Shop Local All Year Long GUEST: Sean Karafin, vice president of public policy & economic research, San Diego Regional Chamber of Commerce

Small businesses are the backbone of San Diego's economy.

Seventy-four percent of employers in the county of San Diego have 10 or fewer employees, said Sean Karafin, vice president of public policy & economic research at the San Diego Regional Chamber of Commerce.

Small Business Saturday, the day after Black Friday, was created by American Express to draw more customers to local shops.

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Small Business Saturday Events

Adams Avenue

North Park

Little Italy

Karafin joins Midday Edition on Friday to discuss the importance of spending money locally to support small businesses.