Drugmakers See Booming Market in Treating Pets
Pet medication is a multi-billion-dollar industry with growth potential. Recently, Pfizer announced it was launching a new drug for obese dogs. Is health care for furry friends a new business frontier? George Fennell, vice-president of Pfizer's animal drug division, and Arlene Weintraub, who follows the pharmaceutical industry for Business Week magazine, discuss the pet care industry with Renee Montagne.
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