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Science & Technology

Apple Unveils $499 Tablet With AT&T Data Plans

Apple Inc. CEO Steve Jobs holds up the new iPad as he speaks during an Apple Special Event at Yerba Buena Center for the Arts January 27, 2010 in San Francisco, California. Apple introduced its latest creation, the iPad, a mobile tablet browsing device that is a cross between the iPhone and a MacBook laptop.
Justin Sullivan
Apple Inc. CEO Steve Jobs holds up the new iPad as he speaks during an Apple Special Event at Yerba Buena Center for the Arts January 27, 2010 in San Francisco, California. Apple introduced its latest creation, the iPad, a mobile tablet browsing device that is a cross between the iPhone and a MacBook laptop.

Apple will sell its newly unveiled tablet-style iPad starting at $499.

The iPad resembles an iPhone, but larger. Apple will sell some iPad models with data plans from AT&T, with no contract required.

Apple Inc. will have to convince consumers, many of whom already have Internet-connected phones, computers and TVs, that they'll want to pay that much for such a device, when many small, lightweight "netbooks" cost less than $400.

CEO Steve Jobs says the iPad will be better for reading books, playing games and watching video than either a laptop or a smart phone.

The initial price is likely to drop. Apple sold the first iPhone for $599 but slashed the price to $399 after a few months, upsetting early buyers.