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Michael Schuerman

Client Development Analyst

Michael Schuerman supports KPBS’s corporate underwriting efforts with marketing research. He develops ratings, demographics, consumer data and web analytics into presentations and sales fliers to show companies the advantage of having their message reach KPBS TV viewers, FM listeners and digital content users. Prior to joining the station in 2012 Michael worked for 17 years as a research analyst and manager for newspapers in Escondido and Riverside. His media career began as a newspaper reporter and editor. He also worked five and half years in the early 2000s as director of research for the San Diego Regional Economic Development Corporation. Michael graduated from California State University, Fullerton with a bachelor of arts in English. He also holds a professional certificate in GIS mapping. In his spare time, he’s an accomplished landscape photographer and enjoys baseball, British TV dramas, film noir movies, dancing, and alternative rock. Michael lives in Clairemont with his wife, Laura, and their two cats.

RECENT STORIES ON KPBS
  • From roasted to mashed, Milk Street gives potatoes a makeover! Christopher Kimball visits Türkiye, where he learns a recipe for cheesy Turkish Mashed Potatoes. Then, Wes Martin prepares Patatas Bravas, where he shares tips for getting perfectly crisp potatoes without deep-frying. Finally, Rosemary Gill brings out the spice with Suya-Spiced Roasted Potatoes with Tomato-Chili Relish.
  • With 101 people still missing after the July 4 flash flood, the focus turns to local lakes, and what may be buried in them.
  • Saturday, July 19, 2025 at 7 p.m. on KPBS 2 and 9 p.m. on KPBS TV / Stream now with KPBS Passport + Encore Sunday, July 20 at 6:30 p.m. on KPBS 2. Join the guitar virtuoso for magical performances in his native Australia recorded in May 2023. Featuring his beloved songs “Tall Fiddler,” “Mombasa,” and “Country Wide,” plus an iconic arrangement of “Classical Gas” and a thrilling Beatles medley.
  • Sen. Tammy Baldwin, D-Wis., wants the USDA to revoke high-level access granted to the Department of Government Efficiency to a database that controls payments and loans to farmers and ranchers.
  • Join the man considered to be one of the greatest living guitarists for a magical concert at the Sydney Opera House in his native Australia recorded in May 2023. The setlist showcases his most beloved songs like “Tall Fiddler,” “Mombasa,” and “Country Wide,” plus an iconic arrangement of “Classical Gas,” and a thrilling Beatles medley.
  • Chula Vista’s city manager said she’s ready to declare an emergency if the increasing trash becomes a health hazard.