Meet the Team

Michael Schuerman

Client Development Analyst

Michael Schuerman supports KPBS’s corporate underwriting efforts with marketing research. He develops ratings, demographics, consumer data and web analytics into presentations and sales fliers to show companies the advantage of having their message reach KPBS TV viewers, FM listeners and digital content users. Prior to joining the station in 2012 Michael worked for 17 years as a research analyst and manager for newspapers in Escondido and Riverside. His media career began as a newspaper reporter and editor. He also worked five and half years in the early 2000s as director of research for the San Diego Regional Economic Development Corporation. Michael graduated from California State University, Fullerton with a bachelor of arts in English. He also holds a professional certificate in GIS mapping. In his spare time, he’s an accomplished landscape photographer and enjoys baseball, British TV dramas, film noir movies, dancing, and alternative rock. Michael lives in Clairemont with his wife, Laura, and their two cats.

RECENT STORIES ON KPBS

AMERICAN MASTERS: Marcella

Jennifer Robinson

Premieres Monday, July 14, 2025 at 10 p.m. on KPBS TV / PBS app. Discover how celebrated writer Marcella Hazan shaped Italian cuisine in America. After immigrating to New York in the 1950s, she began making authentic dishes from her Italian roots and inspired millions of Americans with her cookbooks.
Science & Technology

San Diego scientists try to unlock the secrets of cannabis

Thomas Fudge

Genetic researchers at the Salk Institute for Biological Studies have sequenced many cannabis genomes to better understand what the plant could promise for human health and well being.
International

European trade ministers meet to forge strategy after Trump's surprise 30% tariffs

The Associated Press

The EU is America's biggest business partner and the world's largest trading bloc. The U.S. decision will have repercussions for governments, companies and consumers on both sides of the Atlantic.
National

Shackled for weeks: Federal report finds abuse of restraints in prisons

Joseph Shapiro

The Justice Department's Office of the Inspector General found widespread abuse of shackles in federal prisons. One prisoner was held in restraints so tight that he had to have a limb amputated.
Economy

Trump's Brazil tariffs are 'grotesquely illegal,' says Nobel Prize-winning economist

Steve Inskeep

Nobel Prize-winning economist Paul Krugman believes tariffs President Trump has threatened to impose on countries, including Mexico and Brazil, are here to stay and will cost U.S. consumers.
Environment

Flood risk is widespread in the U.S. Few people have insurance for it

Michael Copley

Climate change is increasing the risk of dangerous floods. But people often balk at the cost of flood insurance, especially since many doubt they need protection.