Mexican Officials Working To Lure U.S. Tourists To Baja
Monday, December 12, 2011
Aired 12/12/11 on KPBS Midday Edition.
Juan Benjamin Tintos Funcke, Baja California Secretary of Tourism
Heading south of the border to shop for the holidays or taking a New Year's vacation at a Baja Beach are activities many San Diegans used to enjoy as a tradition. But for the past several years, fears of drug cartel violence have kept people away from Tijuana and Baja California.
The Mexican tourism bureau is trying to change that with a new campaign aimed at convincing Americans that Baja is safe and fun. But the message still faces an uphill battle.