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Mexican Officials Working To Lure U.S. Tourists To Baja

GUEST

Juan Benjamin Tintos Funcke, Baja California Secretary of Tourism

Transcript

Heading south of the border to shop for the holidays or taking a New Year's vacation at a Baja Beach are activities many San Diegans used to enjoy as a tradition. But for the past several years, fears of drug cartel violence have kept people away from Tijuana and Baja California.

The Mexican tourism bureau is trying to change that with a new campaign aimed at convincing Americans that Baja is safe and fun. But the message still faces an uphill battle.

What is Baja?

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