Post-Christmas Sales in San Diego Try To Lure In Bargain-Loving Shoppers
Thursday, December 26, 2013
Miro Copic, professor of marketing, SDSU College of Business Administration
Department stores and retailers of all kinds are hoping their Christmas season isn't over yet. Post-Christmas sales begin Thursday and stores are cutting prices, some offering ‘buy one, get one free’ deals on clothes, toys, appliances and electronics.
The post-Christmas push is an effort to wring sales out of consumers who weren't too eager to part with cash during the pre-Christmas season. Miro Copic, professor of marketing at the SDSU College of Business Administration, joins Midday to discuss consumer confidence before 2014.
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