Trademarking Phrases: SDSU’s Aztec Shops Laying Claim To ‘I Believe That We Will Win!’
Thursday, July 10, 2014
Aired 7/10/14 on KPBS Midday Edition.
Trademarking Phrases: SDSU's Aztec Shops Laying Claim To 'I Believe That We Will Win!'
Art Neill, Founder & executive director of New Media Rights, a program of California Western School of Law that provides free and low cost legal assistance to creators, tech startups and Internet users. He also teaches Internet & social media law and an Internet, media and intellectual property focused clinic at California Western.
Aztec Shops, Ltd., a nonprofit corporation at San Diego State University, has filed to trademark the phrase, "I Believe That We Will Win!," which it has printed on T-shirts, caps and sweatshirts.
The only trouble is lots of other people use this phrase. It was heard worldwide during the World Cup and — in fact — the Aztec's basketball team fans were not the first to use it.. The chant reportedly originated at the United States Naval Academy back in the 1990s.