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Schwarzenegger Launches Apprentice Jobs Campaign

Governor Schwarzenegger has launched a new campaign aimed at attracting more people to careers like plumbing and carpentry. Baby boomers are retiring, and Schwarzenegger says California will need 200,

Governor Schwarzenegger has launched a new campaign aimed at attracting more people to careers like plumbing and carpentry. Baby boomers are retiring, and Schwarzenegger says California will need 200,000 apprentices to help build public works projects over the next decade. 

The new roads, housing and levees will be paid for by $42 billion in bonds voters passed in 2006.  The Governor says it will be an historic rebuilding opportunity:

Schwarzenegger: This is going to be huge. This is the same thing as when during the federal Eisenhower Administration, they built the federal highway system.

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It's being called the "I built it campaign." It will include a website and public service announcements aimed at recruiting new apprentices. The state will also partner with community colleges, trade groups and unions.