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Trademarking Phrases: SDSU’s Aztec Shops Laying Claim To ‘I Believe That We Will Win!’
Thursday, July 10, 2014
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Aztec Shops, Ltd., a nonprofit corporation at San Diego State University, has filed to trademark the phrase, "I Believe That We Will Win!," which it has printed on T-shirts, caps and sweatshirts.
The only trouble is lots of other people use this phrase. It was heard worldwide during the World Cup and — in fact — the Aztec's basketball team fans were not the first to use it.. The chant reportedly originated at the United States Naval Academy back in the 1990s.
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