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Chicano Federation Supports North County Newland Sierra Development

A rendering of the proposed Newland Sierra development in San Marcos.

Credit: Newland Communities

Above: A rendering of the proposed Newland Sierra development in San Marcos.

In 2018, the County Board of Supervisors approved a development proposed by the San Diego real estate developer, Newland Sierra that would bring 2,135 homes to an area near Escondido and San Marcos.

The project, however, is highly controversial. Opponents say it will destroy the area's rural character. They gathered more than 100,000 signatures to force the project onto the March 2020 ballot.

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Reported by Priya Sridhar , Video by Matt Bowler

Friday, The Chicano Federation, a nonprofit dedicated to underserved communities announced its support for the project. It says Newland Sierra has promised to allocate 10% of the homes to affordable housing. Most of the homes in the development would cost between $500,000 and $900,000, with some near $400,000.

"San Diego has a housing crisis and this development could really help to address that, not just for housing, but this development would also create hundreds of jobs for San Diego and working families," said Nancy Moldonado from the Chicano Federation.

If approved, the project would be complete in seven years.

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