Skip to main content

Small Business Saturday: How San Diego Aims To Give Local Businesses A Boost

Cafe Madeleine North Park in an undated photo.

Credit: city of San Diego

Above: Cafe Madeleine North Park in an undated photo.

KPBS Midday Edition Segments podcast branding

The city of San Diego's ongoing Storefront Improvement Program offers financial assistance to local businesses who want to spruce up their storefronts to increase foot traffic and beautify the area.

Aired: November 29, 2019 | Transcript

Small Business Saturday is a nationwide campaign to encourage shoppers to buy local and support small businesses as an alternative to big malls.

Another way local businesses have been getting a boost is through the city of San Diego's Storefront Improvement Program. The program offers financial assistance to local business owners who want to spruce up their storefronts to increase foot traffic and beautify the area. Last year, 34 projects were completed through the program.

RELATED: Advocates See Room For Improvement In San Diego’s ‘Placemaking’ Program

"Small businesses make up a huge amount of our economy but it's also what makes San Diego, San Diego. Our commercial neighborhood districts are really important in places like North Park and South Park and Ocean Beach. It's what creates a lot of jobs and it's what's important to our economy," said Sean Karafin, a neighborhood investment manager with the city of San Diego.

Karafin joined Midday Edition on Friday to talk about how small businesses impact the local economy.

Want more KPBS news?
Find us on Twitter and Facebook, or sign up for our newsletters.

To view PDF documents, Download Acrobat Reader.