An Unmatched Experience for Wine and Spirits Education and Professional Development Known for delivering industry-leading education and fostering career-long relationships, SommCon is the destination for the beverage community to gather and share insights, elevate craft, and drive the future of the industry forward. In a time of rapid change and reinvention for the beverage alcohol industry, SommCon Conference & Beverage Expo returns to San Diego, September 7–9, 2025, with an expanded focus on connection, education, and the future of the trade. SommCon is the premier gathering for professionals in the wine, beer, and spirits industry, offering unparalleled opportunities for education, networking, and career development. SommCon Conference & Beverage Expo offers a comprehensive program of wine and spirits education, professional development, mentorship and networking opportunities, and a vibrant marketplace showcasing domestic and international producers of wine, beer, spirits, and brands in the low and no alcohol category. SommCon produces Concours d'Spirits and Concours d'Vin, impartial competitions of domestic and international wines and spirits, in partnership with The SOMM Journal, and SommGo, an on-demand streaming service featuring educational content for the global wine, beer, and spirits industry. SommCon is produced by Fast Forward, an event management and media company that specializes in consumer and business events in wine, beer, spirits, culinary, and hospitality. Visit: SommCon Conference & Beverage Expo SommCon on Instagram and Facebook