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Economy

San Diegans Reject Half-Cent Sales Tax

Carl DeMaio smiles with his supporters who are against Proposition D at Golden Hall on Nov. 2, 2010.
Christina Maggiora
Carl DeMaio smiles with his supporters who are against Proposition D at Golden Hall on Nov. 2, 2010.
San Diegans Reject Half-Cent Sales Tax
A proposition that would raise the sales tax in San Diego by a half-cent was defeated by a wide margin.

November 2010 Election Results

A proposition that would have raised the sales tax in San Diego by a half-cent was defeated by a wide margin, about 60 to 40 percent.

“By defeating Prop. D, San Diegans have issued a mandate for reform and change in city government,” said San Diego City Councilman Carl DeMaio.

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"Make no mistake, there will be tough cuts ahead," said Mayor Jerry Sanders in a concession speech at Golden Hall. Sanders has projected a budget shortfall for San Diego of $72 million next fiscal year.

"The voters have spoken," he said. "While I am disappointed in the outcome, I respect their decision and I will do everything in my power to implement the outcome in a way that minimizes the impact on residents of San Diego.''

Councilwoman Donna Frye, who crafted the proposition, thanked voters for an unusually high turnout. "I would have been a whole lot happier" if they had voted yes, she added.

"Do not expect some magic wand to come along to stop these cuts," Frye said.

Proposition D would have raised San Diego’s sales tax by half-cent to 9.25 percent for a period of five years. The tax increase would have generated more than $100 million a year for the city.

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Credit: Andie Adams, Melody Karpinski, Kimberlee Kruesi, Christina Maggiora.

A big decision awaits some voters this July as the race for San Diego County’s Supervisor District 1 seat heats up. Are you ready to vote? Check out the KPBS Voter Hub to learn about the candidates, the key issues the board is facing and how you can make your voice heard.