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San Diego Public Market Plan Gains Momentum

Evening Edition

Catt White and Dale Steele, co-founders of the San Diego Public Market, talk to KPBS.

Aired 8/16/12 on KPBS Midday Edition.


Catt White, co-founder San Diego Public Market

Dale Steele, co-founder San Diego Public Market


Catt White and Dale Steele

Above: Catt White and Dale Steele

Fresh food, cheese and meat made on site, chefs, artisans and even chickens are all part of Catt White and Dale Steele's vision for the San Diego Public Market.

White and Steele are raising funds to create a market like Seattle's Pike Place Market. San Diego's market would rest on 92,000 square feet of property in Barrio Logan.

The women leased the property before all of their funding was secured, and now are over halfway to their goal of $92,244.

White said the market will have longer hours than San Diego's neighborhood farmers markets, but the Public Market will also host two traditional weekly farmers markets.

"This gives you a central location where, in addition to the farmers, you can go a little deeper into food, where you have refrigeration capabilities, so some really wonderful actual artisan food production can take place," she said.

Steele has been promoting the San Diego Public Market for more than a decade. She said response to her idea has been overwhelming.

"Everyone has been so on board, so excited about this," she said.

The women started a Kickstarter online fundraising campaign, which, White said, allows "everyone in San Diego to feel like they have a piece of the market."

In addition to their Kickstarter fundraising campaign, White and Steele have been using private investment, their own savings and "selling our first born children," White joked.

Steele added that because the market will be located in Barrio Logan, which is sometimes called a "food desert," they will hold events to cater to the local community.


San Diego Public Market

San Diego Public Market

Claire Trageser contributed to this report.

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Avatar for user 'theresamaday'

theresamaday | August 16, 2012 at 1:13 p.m. ― 4 years, 7 months ago

This is so exciting for San Diego. It will be my new hangout for sure. Thank you, visionary women! I am going to donate as soon as I find out how. (Oops, did I miss the part where you tell us how to donate?) Don't worry, I'll figure it out.

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Avatar for user 'Patty Lane'

Patty Lane | August 16, 2012 at 1:17 p.m. ― 4 years, 7 months ago

If you click the link Public Market in the storyline you will be directed to their website.

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Avatar for user 'metoo'

metoo | August 16, 2012 at 4:08 p.m. ― 4 years, 7 months ago

A very ambitious project. One can only hope this doesn't prove to be the death knell for the smaller neighborhood farmers' markets such as Mission Hills & North Park which some of us are able to walk to.

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Avatar for user 'CattWhite'

CattWhite | August 16, 2012 at 4:49 p.m. ― 4 years, 7 months ago

Not to worry, metoo. Seattle has the Pike Place public market and also a vibrant network of neighborhood farmers' markets. The more places there are to shop for fresh, local food, the more people will become educated and stop tolerating lower quality food for their families. The North Park Thursday Farmers' Market is growing and will continue to do so, I'm sure!

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Avatar for user 'LulaPelusa'

LulaPelusa | August 16, 2012 at 8:50 p.m. ― 4 years, 7 months ago

It is so nice to see that we are going to have a market like that. San Diego has an amazing potential south of the Padre Stadium! With all the tourism we get every year, this will be a source of great revenue for our city and our people, plus it will be an awesome place to hang out for all of us locals! Kudos to visionaries willing to "sell their firstborns" ...We will be sure to donate to such a wonderful project.

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