San Diego Public Market Plan Gains Momentum
Thursday, August 16, 2012
Aired 8/16/12 on KPBS Midday Edition.
Catt White, co-founder San Diego Public Market
Dale Steele, co-founder San Diego Public Market
Fresh food, cheese and meat made on site, chefs, artisans and even chickens are all part of Catt White and Dale Steele's vision for the San Diego Public Market.
White and Steele are raising funds to create a market like Seattle's Pike Place Market. San Diego's market would rest on 92,000 square feet of property in Barrio Logan.
The women leased the property before all of their funding was secured, and now are over halfway to their goal of $92,244.
White said the market will have longer hours than San Diego's neighborhood farmers markets, but the Public Market will also host two traditional weekly farmers markets.
"This gives you a central location where, in addition to the farmers, you can go a little deeper into food, where you have refrigeration capabilities, so some really wonderful actual artisan food production can take place," she said.
Steele has been promoting the San Diego Public Market for more than a decade. She said response to her idea has been overwhelming.
"Everyone has been so on board, so excited about this," she said.
The women started a Kickstarter online fundraising campaign, which, White said, allows "everyone in San Diego to feel like they have a piece of the market."
In addition to their Kickstarter fundraising campaign, White and Steele have been using private investment, their own savings and "selling our first born children," White joked.
Steele added that because the market will be located in Barrio Logan, which is sometimes called a "food desert," they will hold events to cater to the local community.
Claire Trageser contributed to this report.