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San Diegans Sound Off On The Future Of Our Region

Lori Holt Pfeiler, associate vice president at Our Greater San Diego Vision, talks to "Evening Edition" about a new report.


Lori Holt Pfeiler, Associate Vice President, Our Greater San Diego Vision


More than 30,000 San Diegans voiced their opinons about what they would like to see from the region's jobs, schools, transportation and other areas. Their input is part of a survey from Our Greater San Diego Vision.

Lori Holt Pfeiler, the associate vice president at Our Greater San Diego Vision and former mayor of Escondido, talked to KPBS about the survey.

She said conserving water, affordable housing and transportation issues were most important to San Diegans.

While Pfeiler said the U.S.-Mexico border contributes about $9 billion to the local economy, she said most people surveyed do not want to strengthen that area of economic development.

"We see that as an education experience," she said.

"San Diegans are saying we don't want to work on that right now," she added.

Pfeiler said TV commercials, newspaper stories, social media and an "iPad team" of San Diego State University students - who took to the streets and asked people to complete the survey - enabled its high participation rate. In fact, San Diego's survey had more participants than any "visioning process" in the country, she said.

"So 30,000 is the record now," she said.

The results will be used to create a vision that will be presented in July. The Center for Civic Engagement will then work to implement the vision.

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