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U-T San Diego Circulation Increases 9 Percent

Aired 4/30/13 on KPBS News.

The paper's rise in readership follows its purchase of the North County Times last fall.

U-T San Diego is back in the top 25 newspapers in the country, according to the latest circulation figures from Alliance for Audited Media.The paper had fallen out of that ranking last fall.

The U-T San Diego building.

U-T San Diego ranked 23rd among the national top 25 newspapers as of March of this year, according to the nonprofit Alliance for Audited Media. U-T San Diego reported an 8.7 percent gain in weekday circulation. The increase includes print and digital editions.

The paper saw a bigger jump in its Sunday readership, going from 364,000 subscribers to nearly 410,000. The boost comes five months after the U-T bought the North County Times which reached almost 75,000 readers daily. Dean Nelson, director of Point Loma Nazarene University's journalism program said any increase for a newspaper these days is great news. The U-T's purchase of the North County Times, he said, is likely just part of the explanation for the boost in circulation.

"It would be interesting to know where all of those increases come from," Nelson said. "Was it exclusively from the North County Times readership? Or, did the increase come from other parts of the region?

U-T San Diego Chief Executive Officer John Lynch did not respond to a request for comment.

The largest circulation daily newspapers were the New York Times followed by the Wall Street Journal and USA Today.

Alliance for Audited Media warns against drawing "direct comparisons" from what it calls a snapshot report because newspapers these days distribute their content in a variety of ways.

Comments

Avatar for user 'Peking_Duck_SD'

Peking_Duck_SD | April 30, 2013 at 7:47 p.m. ― 11 months, 4 weeks ago

So the paper increases readership because the power-hungry millionaire who owns it BOUGHT another paper thus increasing their circulation.

What a joke.

Give NCT readers a few months to see the journalistic abortion that comprises UT "news" and they will dump their subscriptions the way readers did when daddy warbucks bought and journalistically raped the Union Tribune.

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Avatar for user 'CaroCogitatus'

CaroCogitatus | May 1, 2013 at 3:28 p.m. ― 11 months, 4 weeks ago

What a misleading headline!

Previous circulation 364,000 plus 75,000 existing subscribers to the North County Times equals 439,000 subscribers they started with.

Since they're now "nearly 410,000", the actual story is that they've *lost* over 29,000 subscribers since last fall. Since until last fall I was a subscriber to *both*, I am two of those losses. And this is on top of the previously reported 5% drop when Manchester originally bought the U-T!

Here's your new headline:

U-T San Diego Circulation Woes Get Worse, Down Almost 7%

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