Skip to main content









Donation Heart Ribbon

SeaWorld To Phase Out Shamu Shows, Replace With Exhibit

Evening Edition Host Peggy Pico speaks with San Diego's State University's Director of the Lavin Entrepreneurship Center Bernhard Schroeder about SeaWorld's new business plan.

Photo by Rojer via Compfight

Ulises, a killer whale at SeaWorld San Diego, is seen in his tank on July 19, 2010.


Jared Goodman, director of animal law, PETA Foundation

Bernhard Schroeder, director, Lavin Entrepreneurship Center at San Diego State University


SeaWorld Entertainment CEO Joel Manby said the shows will be replaced with a conservation-oriented orca exhibit beginning in 2017.

Faced with mounting public and regulatory pressure over its treatment of killer whales, SeaWorld officials announced Monday they plan to phase out the popular Shamu shows at its San Diego park.

SeaWorld Entertainment CEO Joel Manby made the announcement during a webcast for investors, saying the shows will be replaced with a conservation-oriented orca exhibit beginning in 2017. The new exhibit will be built partially with funds that had been earmarked for a $100 million "Blue World" expansion of the park's orca tanks.

According to a presentation prepared for investors, the theatrical whale show in San Diego will be phased out next year, and the new "orca experience" will have a "conservation message inspiring people to act."

"In 2017, we will launch an all-new orca experience," Manby said. "It's going to be focused more on the natural setting, natural environment and also the natural behaviors of the whale. It'll have a strong conservation message. And that means that 2016 will be the last year of our theatrical killer whale experience called One Ocean."

Manby emphasized that the company's parks are home to 800 different species.

"We are not limited to any one animal, any one show," he said.

The park is also partnering with Evans Hotels to explore the concept of putting a hotel in SeaWorld's parking lot or surrounding property. The company is considering a resort-type model, similar to Disney, a company official said.

The announcement to change the Shamu shows was part of a plan to stabilize and grow the company.

"Clearly we've had challenges the last couple of years," Manby said.

SeaWorld has suffered dipping attendance since the 2013 release of the documentary film "Blackfish," which focused on the treatment of orcas at the park.

Manby wants SeaWorld to be a purpose-driven company. He mentioned Whole Foods and TOMS Shoes as companies with a strong purpose. He said that SeaWorld is not there today but is "perfectly positioned for that."

He said the company's purpose is "to inspire people to protect animals and the wild wonders of our world."

The San Diego theme park took another hit last month when the California Coastal Commission approved the "Blue World" expansion of its killer whale exhibit but ordered an end to the breeding of captive orcas at the park. That ban would also eventually phase out the Shamu exhibit.

SeaWorld officials said they plan to challenge the commission's ruling.

Photo credit: SeaWorld Entertainment

This slide from SeaWorld's Investor Relations presentation shows possible locations for a hotel near the park.

Assemblywoman Lorena Gonzalez, who has been vocal about banning orcas at SeaWorld, said Monday's announcement by SeaWorld officials contradicts their earlier contention that the company could not be profitable without the Shamu shows.

"The public pressure on SeaWorld to stop the Shamu shows became the exact reason why the company's profitability was at risk," she said. "Clearly, SeaWorld can move away from being a giant circus that harms animal life and still have a viable business model."

On Friday, Rep. Adam Schiff, D-Burbank, announced plans to introduce legislation that would ban the captivity of orcas.

Jill Kermes, senior corporate affairs officers for SeaWorld Entertainment, said the proposed legislation is misguided, saying SeaWorld and other science-based groups "are part of the solution, not the problem."

"Killer whales at SeaWorld are healthy and thriving and through conservation and rescue efforts as well as significant work to advance the scientific understanding of orcas and other marine mammals, SeaWorld is a leader in protecting and preserving these species," Kermes said.

"We have not captured a whale in the wild in 35 years — and we will not do so," Kermes said. "Through our work with scientists, conservation leaders and the government, SeaWorld is ensuring that all animals in human care are treated with the dignity and respect they require and deserve."

Schiff said SeaWorld's announcement Monday is a "welcome step."

"Much more needs to be done, however, and I would urge the company to curtail the breeding of their orcas and partner in the creation of ocean sanctuaries," Schiff said. "The fact still remains that as long as SeaWorld holds orcas in captivity, the physical and psychological problems associated with their captivity will persist."

Jared Goodman, director of animal law for People for the Ethical Treatment of Animals, said stopping the shows is a necessary step, but ending captivity is ultimate goal.

"This move is like no longer whipping lions in a circus but keeping them locked inside cages for life or no longer beating dogs but never letting them out of crates," Goodman said. " ... That's why PETA is calling on SeaWorld to stop breeding orcas and start building sea sanctuaries where they can experience an actual natural setting and finally thrive."

KPBS reporter Megan Burks and multimedia producer Brooke Ruth contributed to this report.

Want more KPBS news?
Find us on Twitter and Facebook, or subscribe to our newsletters.

To view PDF documents, Download Acrobat Reader.