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Healthcare Ad Campaign Pushes for Quick Reform -- Sans Specifics

The battle over healthcare reform is hitting the airwaves in California. A broad coalition that includes insurance companies and labor groups is running an ad urging lawmakers to take action. KPBS rep

Healthcare Ad Campaign Pushes for Quick Reform -- Sans Specifics

The battle over healthcare reform is hitting the airwaves in California. A broad coalition that includes insurance companies and labor groups is running an ad urging lawmakers to take action. KPBS reporter Kenny Goldberg has more.

The new TV ad doesn't tout any particular solution to healthcare reform, it simply urges lawmakers to get something done this year.

Blue Shield of California is part of the coalition that's funding the ad. Spokesman David Seldin says it's time to fix our healthcare system.

Seldin : We think there's a real window of opportunity this year that hasn't existed in quite a while, where the stars seem aligned to make this happen. We fear that if reform isn't achieved this year, it will be a long while before such an opportunity comes up again.

Blue Cross of California is running an ad opposing a key provision of some healthcare reform plans. Blue Cross is against the idea of requiring insurers to cover anyone who applies.

Kenny Goldberg, KPBS News.