Ad Exec Says Seduction is Key to Woman's Success in Business
Does the glass ceiling still exist? According to one of the most powerful women in American business, it does. But Nina DiSesa, chairman of the advertising agency McCann Erickson New York, says to g
Tom Fudge : The glass ceiling is a metaphor that most all of us know. It's the name we give to the barrier that prevents women from moving to the top of an organization. It's glass, I guess, because it's hard to see and it's considered to be kind of surreptitious, though it's a poorly kept secret I'd have to say.
Glass ceiling or no, this barrier hasn't prevented all women from becoming top executives. There's never been a female president of the United States, but many countries have had female prime ministers. The women who have made it to the top speak of living in a man's world. Let's face it, the CEO position is one in which you're expected to "be a man," act like one and make decisions like one. This raises the question of what's a gal to do? Do you have to leave your female side behind? Do you have to tell crude jokes and tell your buddies what a beast Kobe Bryant was in last night's Lakers' game?
- Nina DiSesa , chairman of the advertising agency McCann Erickson New York, and author of "Seducing the Boys Club: Uncensored Tactics from a Woman at the Top."