KPBS Midday Edition

Economists: Cyber Monday May Outpace Black Friday Spending

By Jade Hindmon / KPBS Midday Edition Co-Host

Published December 2, 2019 at 11:15 AM PST

This story was published more than 4 years ago.

Twenty dollar bills are shown in this photo, Aug. 23, 2017.

Economists Say Cyber Monday Will Outpace Black Friday Spending

Economists say Cyber Monday will outpace Black Friday this year but it won't overshadow the importance of getting shoppers in stores.

Consumers may be doing some holiday shopping online rather than in stores for Cyber Monday today. In fact, consumer spending is expected to exceed that of Black Friday, signaling a big shift in how people shop.

"What retailers are doing is conditioning shoppers to come at specific times by sending alerts that items are on special," said Miro Copic, an SDSU marketing lecturer and co-founder of Bottom Line Marketing.

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Copic joined Midday Edition on Monday to talk about the latest retailer and consumer trends.

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Jade Hindmon

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Jade Hindmon is KPBS Midday Edition co-host. Prior to making San Diego home, Jade worked in markets across the Southeast and Midwest, building a network of sources to tell the stories of people in each community. She worked as a multimedia journalist and anchor at WRTV in Indianapolis. While there, she launched “The Weekend Edition of Good Morning Indiana” and generated breaking news content for both broadcast and digital platforms. Prior to Indianapolis, she was an anchor and multimedia journalist at FOX Carolina in Greenville, SC. As part of that Emmy Award winning team, she covered elections, landed exclusive interviews, and interviewed presidential candidates. Jade also had the opportunity to cover international news and was able to travel to South Africa during the 2010 World Cup. Jade is a three-time Emmy nominee, a National Association of Black Journalists Salute to Excellence Finalist, and the recipient of a South Carolina Associated Press Award. She is a proud graduate of Florida Agricultural and Mechanical University.

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