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Economists: Cyber Monday May Outpace Black Friday Spending

Twenty dollar bills are shown in this photo, Aug. 23, 2017.

Photo by Erik Anderson

Above: Twenty dollar bills are shown in this photo, Aug. 23, 2017.

KPBS Midday Edition Segments podcast branding

Economists say Cyber Monday will outpace Black Friday this year but it won't overshadow the importance of getting shoppers in stores.

Aired: December 2, 2019 | Transcript

Consumers may be doing some holiday shopping online rather than in stores for Cyber Monday today. In fact, consumer spending is expected to exceed that of Black Friday, signaling a big shift in how people shop.

RELATED: Doorbusters Busted: Shoppers Rethink Black Friday

"What retailers are doing is conditioning shoppers to come at specific times by sending alerts that items are on special," said Miro Copic, an SDSU marketing lecturer and co-founder of Bottom Line Marketing.

Copic joined Midday Edition on Monday to talk about the latest retailer and consumer trends.

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