Economists: Cyber Monday May Outpace Black Friday Spending
Monday, December 2, 2019
Photo by Erik Anderson
Consumers may be doing some holiday shopping online rather than in stores for Cyber Monday today. In fact, consumer spending is expected to exceed that of Black Friday, signaling a big shift in how people shop.
"What retailers are doing is conditioning shoppers to come at specific times by sending alerts that items are on special," said Miro Copic, an SDSU marketing lecturer and co-founder of Bottom Line Marketing.
Copic joined Midday Edition on Monday to talk about the latest retailer and consumer trends.
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