There are a number of public and private efforts that give gifts and other holiday treats to needy children. But low-income seniors are often a forgotten demographic.
This time of year can be tough on low-income seniors who live alone, especially those who are in poor health.
San Diego's St. Paul's PACE program offers a variety of services to 300 frail seniors that enable them to live at home. St. Paul's Amanda Gois believes everyone can reach out to the elderly.
"If there is a senior in your neighborhood, at church, even someone that you see at the grocery store that you're concerned about, speak up, offer your help," Gois said. "You know, a small gift, or even just a visit, means so much to them at this time of the year."
The non-profit PACE program is funded by Medi-Cal and Medicare. It's a low-cost alternative to skilled nursing facilities.
It's the only program of its kind in San Diego County.