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What It Takes To Win The White House

We hear what it takes to win and hold the White House.
GUEST:Samuel Popkin, served as consultant to the Carter, McGovern, Clinton and Gore campaigns, political science professor at UC San Diego.

It is the beginning of the final stretch of Campaign 2012. Last week saw Mitt Romney accept the Republican presidential nomination in Tampa. And tomorrow, the Democratic National Convention begins to promote President Barack Obama's re-election.

If the polls are correct, this presidential race is still very close. And according to the analysis in a new book by my guest Samuel Popkin, winning may depend on the kind of team the candidate has assembled and whether he understands what kind of campaign he should be running.