Super Bowl 50 Advertising Winners And Losers

Maureen Cavanaugh. The 50th anniversary of the Super Bowl was supposed to be a nostalgic, and for medical Internet. For most reveres the game was lackluster and pathogen was pretty much of a mess except for a period will talk about the show on the field and turn our attention to that all home entertainment the commercials. During the first is Jay, sports columnist was driving back from Santa Clara after attending the Super Bowl yesterday. Hijinks. High Jake. 10 will take off again with the Broncos in the Panthers yesterday? It was a golden gate if you will. It was the second anniversary but it's golden gate will not be bronzed. It was a bit sloppy, turnovers and touchdowns, it wasn't really a fine-tuned game but they want to promote it want to talk about. That being said it was entertaining and it was still it was working, late in the game, so anyone is Super Bowl they often are. While there wasn't pristine, still fun to watch and if you're in the entertainment business. Enables a business 39-year-old Peyton Manning's blocking calls you think it will be?. I think so. All indications of that list is long and that, it probably will be. He's got a very serious neck surgery, he complained this year because of. The old bodies looking down and when you're 39, he is the oldest quarterback ever in the Super Bowl to win a second Super Bowl they called the sheriff, but that's a pretty good way to go out. It's a different Peyton Manning. This is like if you will Frank Sinatra towards his career where he drove that the music a little higher than trauma of the Holy Spirit is the Peyton Manning that wasn't relying on his arm, he was relying on his guys do the right thing. Was to have sexual abandon the city was Is amazing in can get the stages in and out as fast as they can. I enjoyed it. I love music I thought it was a good deal. I would've liked Bruno Mars and beyond to look at more but that Star-Spangled Banner was goosebumps variety, that can be hard to match. I enjoyed the show. I've been speaking with Jay Harris, then switching thinking of the time. Safe trip home. New Jutting out is a marketing lecture at the University. In Dr. Ahmad Bailony -- Karin Salas . Welcome. Perhaps the biggest shameless I was Peyton Manning saying he was going to drink a lot of Budweiser afternoon. Chennai, and he was the descendent? The answer is no. He mentioned twice during the postgame interview were certainly. How much would it follow that would be worth? Something that I think it would be worth equal as much as what you're paying for it advertising out there is not more. They are putting a price tag over Iraq only when you look at it from a PI angle and organic and paid for it. Wow. As an offhand remark it was a really expensive one. Start with you can easily one of the Super Bowl as those most affected and why? Think the one with shock, was it good. I think it was extremely effective in the sense that they had the bread right out there the whole time, you never deviated from showing the shoptalk character. In the bread was predated over and over again. I think that really spoke to the audience. You have this offbeat humor, the dialogue, which always gave in and organic feel and entertainment as well. You were not having the spread that was forced down your throat, but more of a welcoming banter between the two characters on the show. I think that it was really well received because of the style and again, I think you can get more recognition out there. I know that one of the Super Bowl as you think was affected was achieved 75th anniversary play before we talk. I see things no man should bear, and those that every man should they are. From the beaches of Normandy, to the far reaches of the earth, in my life, I have lived millions of lives. I have a robust, and danced with dinosaurs, -- That was from the Jeep 75 anniversary you we don't make the call you do. Just describe the asked to us. The right to ask. This one has still photographs, of different individuals. Very similar reminiscent to their imported from Chrysler, from Detroit a couple of years ago. They really go for the got in these ads, multigenerational, starts from World War II, vacation to the present day tells you why Judaism are the people lies. I was very touching, very emotional without the savvy this one was very effective. One that was not happy with the router is Iraq from Mount doom. Monkey. Maki, baby, monkey, monkey, baby. [Music] Some people say that was disturbing something was funny sulfate halted their dreams. What you think? You have babies and copies, you can't go wrong. I think it's very well targeted to millennial's that was offered over 40 crowd, this was for the 18 to 34-year-olds, is a rehash of opportunity, regurgitated by social media, and it was kind of urgency that very much encounters kind of irreverent brand position. For those who this unit features a character that is a copy comedy, baby. How much work goes into developing the Super Bowl as? A long time. I think that these are they start developing these and putting it into production as soon as last year's end it. Everywhere from coming up with a concept called selling it to the client, and the actual instream production qualities. It can month on month that they are doing these, and there also take a concept that produce it and throw it out and start all over. There's a lot of money that goes into placing advertisements, which everybody hears about the big-ticket, $5 million, but actual production of these is equally as big if not bigger. Basically what you're saying is that so much work goes into it but then it the company comes to you as an advertising company, looks at it and says we don't like it, you have to start from scratch. Yes. A lot of times over and can be the simplest thing as overlooking a line, or a character that might offend a particular audience was not the. I've seen commercials go all the way to their end of production somebody else will review it or something else will happen in our world, politically or that changes the meaning of things completely and by the time they're going to air it a year later, the whole, the scope of things has changed. Anything sudden fear in the past that you think is the? No. I think this year the artwork better than last year. Last year the game was exciting, the odds are very boring, this unity was born. The author or consistent across the board, way more use of celebrities by far. William Dafoe was in response, Anthony Hopkins doing to protect, very gratuitous plug there. I think one of them that I really did like that I thought they did a very nice job with to reposition the acts brand. Emily was built on a lot of essential advertisement Axe and really design says you don't your magic, it's your uniqueness and talk about the nose of the suit, and more about the brands, more about you being able to be confident Axeand is just as important as opposed to the only way to get the girl. Caracol did you see anything that you think they're not worth? Yes. I was not a fan and did not think that a lot of the pharmaceutical digestive problem assets, adds, equal digestive problems with the opioid use and that where they have even more of a series tape in the stomach going up the aisle. I think the religious changes the load of where we are at. You are watching the same, you are in party mode, and all these other entertaining and uplifting of comical and then you have this and that is always the subject is pretty gross and you down a lot. I think they did not work. We have a clip from the Astros and. Ethiopia is to manage your chronic pain you may be so constipated, if you think everyone couldn't go except you. Still struggling to find a relief? You may have opioid induced constipation, OIC, is different and may need a different approach. After that we were all struggling. You have an example and ask that you did not think worth? There was a number that will work. I will highlight a couple of them I think the LGI will William Beeson, we spent a lot of money they were the same twice, will be to what it was until the very end and even then it was a little confusing. The skittles with Steven Tyler, no. It was kind of Elizabeth Corky, but last years I was so much more effective and this would have nothing to do with the product. In all it was all about Steven Tyler and skittles is really geared to young kids and young adult industry from people for five and older. (Which was overdone and overpromised is the apartments.com when Geoff Blum and little way. Then I went Penthouse and for those who are really paying attention to the Super Bowl, the asset was running on the TV in department was at itself. What was really overblown for just an apartment search service. IC. The number I think just for my take that did not take work there were a lot of them that were lackluster. Yes you can spend a lot of time talking about William the full addresses Marilyn Monroe, and some of that a lot of them were like the stomach going up the stairs. You see most of you on my before the Super Bowl. Do you think that the cashier asked premiering on the Super Bowl is certifying out? I do. I think that they should keep a limit suspenseful, I think that he will review it and they have so much talk about it these days that I think is also a reflection of where we are, just in a society everything is out there for review. But I think that it helps the brand a little bit and across promotion and ringing in their social media aspect of it, their online search aspect of it so it really helps the brands boost and make the most out of their money for that. You see a lot of these and like the one that was for Taco Bell, where they put out a press release prior to it, you're literally on a teaser, and these are leading up to, and the whole release of the new product. It is no longer about a single spot, it's about what they're doing in the campaign leading up to it, despite itself, and then the PR pull through on the other side as well. Your comment? It's seems like because were in the industry but the fact of the matter is that most people, you know, these ads might get a half 1 million, 1 million, 2 million views, most people don't know. There is a couple have been getting a lot of play they did get commercial airtime, but with a lot of the brands do these days they put in brand and out, but they won't reveal until they are. For example the issuer, said, they had a teaser out of Amy Schumer and Seth Rogen getting prepared for the light party. Nobody really knew what that was all about until he actually unveiled at the of the Super Bowl. Finally what do we know about what these actually copied a payoff for sponsors? Didn't generate the kind of interest content above that these products that the advertisers are hoping for? Is a huge risk. There will be a couple out like the fast, the raw converters out always out on what was in response to? By Muslims do now? Sometimes the answer is no. There is going to be some that will either help drive incursions into the future, and some as election to purchase tomorrow. For example Taco Bell, I don't kickstart, all express people mingled in a fable for those products on the shelf for the retail market. Because they heard about it in such a way. I have been speaking with Miro Copic, and Karin Salas , thank you both very much.