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The Trend — its spotting, its tracking, its examination — has become omnipresent in contemporary culture. And if there is one thing that watching trends has taught us, it's that at precisely the point at which something becomes ubiquitous, that something is no longer a trend.

Microsoft has plenty of reasons to want to acquire online giant Yahoo — 80 billion reasons, in fact. Online ad revenues are expected to double by 2010, reaching $80 billion, and Microsoft is eager to get into the game — if for no other reason than to slow rival Google's historic growth.

Internet search engine Google is drawing praise from civil libertarians for its refusal to hand over records about the search requests of millions of its users to federal prosecutors. Government lawyers say they need the information to defend a law meant to protect children from online pornography.

Airs Saturday, October 12, 2013 at 4 p.m. on KPBS TV

The company has evolved from an Internet directory to a Web portal to a content destination, but its relevance is slipping. Though still profitable, Yahoo fired its CEO this week; whoever takes over needs to be able to navigate the changing Internet landscape, experts say.

Currently 21% of all cell phone users in the U.S. have smart phones which can surf the web and play music, movies and games. We look at the current state of the art, especially I Phone 4 and the Android operating system, the future of Blackberry, and how sales are affecting Qualcomm, which produces smart phone software.

The new millennium is marked by rapid growth and change in the media landscape during which the station quickly becomes a powerful and trusted news source, especially during times of crisis.

The Masters Tournament is still a month away, but the green jackets that grace the winners' shoulders are already in the news, thanks to a lawsuit over a proposed auction of a former champion's jacket.

If you're a parent of a certain age, your kids' homework can be confounding. Blame it on changes in the way children are taught math these days — which can make you feel like you're not very good with numbers.

An internal memo sent to Google employees was aimed at company recruiters, reminding them that this week many countries in Asia celebrate the Lunar New Year. The memo urged recruiters to hold off on sending any rejection letters right now, since it's considered bad luck to receive bad news during the New Year.