Although SDWFF is only five years years old, it is the longest running womens film festival in Southern California, which is great for the festival but just goes to show how much more attention and support women filmmakers could use. SDWFF was founded by Renee Herrell with the goal of providing a venue for women filmmakers and a means of countering media stereotypes about women. Herrell worked with young girls in programs like the Girl Scouts and she wanted to offer them positive and empowering images of women, something that wasn't always available in the mainstream media.