In celebration of Jimmy Buffett Day and Margaritaville’s brand-wide Day of Service, Margaritaville Hotel San Diego is proud to host a weekend of community, music, and giving back through its Keep the Party Going campaign. From August 29 – September 1, the hotel will activate a series of fundraising efforts to support the San Diego Music Foundation, a local nonprofit enriching the region’s music community. The weekend kicks off with a benefit concert on Friday, August 29 at the hotel’s rooftop bar, 5 o’Clock Somewhere Bar. This free event will feature live sets from musicians/bands, a travel-themed silent auction, and food and drink available for purchase - with a portion of the proceeds going back to the cause. Throughout the weekend, the celebration continues with the Keep the Party Going cup promotion, live music, and festive pop-up moments. Guests can enjoy donation-based ice cream carts, family-friendly activity stations, 5 p.m. rooftop cheers with complimentary margaritas, blender bike competitions, and more. Benefit Concert Highlights: Live performances by local artists (donation based) Silent auction featuring local experiences and travel items 50% of rooftop food & beverage revenue donated to the San Diego Music Foundation Interactive activations such as photo booth, stilt walkers, airbrush tattoos (donation based), and a Keep the Party Going photo activation Family-friendly, open to the public Weekend-Wide Fundraising Initiatives: Keep the Party Room Package: $5 per night donated from each qualifying stay Cocktail for a Cause: will donate $1 from each signature cocktail served in a commemorative cup Silent Auction: 100% of proceeds from August 29 benefit event auction donated All Margaritaville communities, properties, resorts, restaurants, destinations, hotels, and cruises are conducting a brand-wide Day of Service on Jimmy Buffett Day, August 29, and the following Labor Day Weekend. This initiative is to honor Jimmy’s legacy and the way he lived, dedicated to supporting others and uplifting his community, by supporting organizations around the world. When: August 29, 2025 | 4 – 8 p.m. Where: 5 o’Clock Somewhere Bar at Margaritaville Hotel San Diego Rooftop, 616 J St, San Diego, CA 92101
