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Modern Desires Hardest To Resist

Aired 1/27/12 on KPBS News.

Modern desires are hardest to resist, but new research offers secrets to conquering temptation.

— Sex, money, or perhaps chocolate, no—those are not the toughest temptations to resist.

Willhelm Hofmann, Ph.D., professor of behavioral science at the University of Chicago and his research team discovered two modern desires most of us can’t seem to walk away from.

“Desires for media like watching television, surfing the Internet, using your iPhone, and our desire to work. That is, the intrinsic desire to get your work done—these are the hardest to resist,” said Hofmann.

Using a specially designed smartphone application, researchers recorded the desires and reactions of more than 200 adults ages 18 to 55.

The results were surprising. The toughest urges to resist, intrinsic desire to be productive and media interaction. While basic needs were the easiest to avoid said Hofmann.

“Comparatively, sexual desire was relatively easy to resist also spending desires were easy to resist.”

The best ways to resist undesirable urges said Hofmann is to not get drunk and avoid being with or watching others participate in tempting activities.

Study results will be presented Friday at the Society for Personality and Social Psychology Conference in San Diego.

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Avatar for user 'dialyn'

dialyn | January 27, 2012 at 5:44 p.m. ― 5 years, 2 months ago

The "research" is bogus. It is limited to the privileged class of people who are leashed to iPhones. Not all of us can afford one and some of us have doubts of buying one after the revelations about the human abuses in China involved in making them. There may be people who don't walk around with their face stuck in a screen who might find media very easy to resist, especially during an election year, and yet the survey eliminates all but a single class of people for their research....hardly a good approach. I feel about this the same way I do about people who base research on Facebook and Twitter or Google as if we all use one or all of these, and yet there are some of us who use none of them because of the growing privacy concerns. Scientists blind to those who don't resemble themselves automatically eliminate those of us who refuse, as best we can, to be a product instead of consumer, whose desire is not to be a social media lemming.

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Avatar for user 'dannosandiego'

dannosandiego | January 30, 2012 at 1:16 p.m. ― 5 years, 2 months ago

Hey dialyn, maybe not as bogus as you might suggest......You couldn't resist commenting, hence validating the study!!! Got Ya

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