The central character in Definitely, Maybe, Will Hayes, knows a little something about advertising himself. He works at an ad agency and is currently trying to figure out how to pitch the latest cereal to kids. He’s also trying to figure out how he got stuck in this job when he began his career trajectory as an idealistic volunteer for Bill Clinton's presidential campaign in 1992. He also can’t quite figure out how his marriage went sour. Forcing him to put all this into perspective is his precocious (is there any other kind of kid in Hollywood these days?) eleven-year-old daughter Maya.