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KPBS Midday Edition

San Diego Profits From Super Bowl

Super Bowl XLVIII
NFL
Super Bowl XLVIII
San Diego Profits From Super Bowl
San Diego Profits From Super Bowl
GUESTS:Jay Paris, longtime San Diego sports columnist Miro Copic, marketing professor, SDSU School of Business AdministrationDavid Peters, Family Therapist

Even though the Chargers are not playing — Super Bowl Sunday is still a very big deal in San Diego. Just check out the supermarkets: snacks, avocados, and adult beverages are filling shopping carts — and as any department store will tell you, there are even people who buy furniture and big screen TVs just for the big game.

We'll take a look at the game, expensive commercials and the impact on the economy. Plus, how to enjoy a safe Super Bowl party.

Ten Things To Do Instead of Watching the Super Bowl in San Diego County From San Diego County News Center.