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California to Launch Anti-Meth Campaign Next Year

California state officials will launch a new campaign next year to discourage people from experimenting with meth and to steer users to treatment. Jenny O'Mara reports from Sacramento.

California state officials will launch a new campaign next year to discourage people from experimenting with meth and to steer users to treatment. Jenny O'Mara reports from Sacramento.

Sacramento-area Drug Counselor Kimberly Lund has been Meth free for 12 years -- but says her caseload is packed with those still addicted.

Lund : 80 percent of my caseload is methamphetamine users.

State officials talked about their upcoming $10 million campaign targeting young people -- among others -- as part of Methamphetamine Awareness Day .

Kent Shaw with the state's Bureau of Narcotic Enforcement says controls on products with pseudoephedrine -- found in cold medicine and used to make meth are helping. But he says the drug's makers are resourceful.

Shaw : About 15 years ago there was a manufacturing process that used other substances, and we see that resurgence coming in now, because of the unavailability of pseudoephedrine.

State officials say they're concerned that the issue has dropped below the radar in terms of public awareness.