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Michael Schuerman

Client Development Analyst

Michael Schuerman supports KPBS’s corporate underwriting efforts with marketing research. He develops ratings, demographics, consumer data and web analytics into presentations and sales fliers to show companies the advantage of having their message reach KPBS TV viewers, FM listeners and digital content users. Prior to joining the station in 2012 Michael worked for 17 years as a research analyst and manager for newspapers in Escondido and Riverside. His media career began as a newspaper reporter and editor. He also worked five and half years in the early 2000s as director of research for the San Diego Regional Economic Development Corporation. Michael graduated from California State University, Fullerton with a bachelor of arts in English. He also holds a professional certificate in GIS mapping. In his spare time, he’s an accomplished landscape photographer and enjoys baseball, British TV dramas, film noir movies, dancing, and alternative rock. Michael lives in Clairemont with his wife, Laura, and their two cats.