The Pepsi Challenge
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The Pepsi Challenge returns – and it's coming to UC San Diego!
PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in the San Diego area will have the chance to take the famous challenge.
HERE ARE THE DETAILS:
• What: UC San Diego
o Date: Thursday, September 24
o Time: 11 a.m. – 4 p.m.
o Location: 2995 Thurgood Marshall Ln, San Diego, CA 92093
o Tickets Needed: No