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The Pepsi Challenge

12 PM - 8:30 PM, ongoing daily from June 19, 2026 until June 21, 2026.
Del Mar Fairgrounds
All Ages
Free

The Pepsi Challenge returns – and it's coming to San Diego!

PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in San Diego will have the chance to take the famous challenge.

HERE ARE THE DETAILS:

San Diego County Fair – Once Upon a Fair

• Date: June 19 – June 21

• Time: 12 p.m. – 8:30 p.m.

• Location: 2260 Jimmy Durante Blvd, Del Mar, CA 92014

• Tickets: Yes

Follow @Pepsi on Instagram, Facebook, X, and YouTube for real-time updates.

Event Supported By

Pepsi

Artist Group Info

samantha.tubin@theacceleration.com

Del Mar Fairgrounds

2260 Jimmy Durante Blvd.
Del Mar, California 92014
858-755-1161

The 22nd District Agricultural Association (22nd DAA) manages and operates the Del Mar Fairgrounds; its nearby equestrian facility, the Horsepark; and the Del Mar Golf Center, on behalf of the State of California. No tax monies are used in the operation of these facilities. The Del Mar Fairgrounds supports its budget through admission, parking and facility rental fees. The Fairgrounds, including its parking lots, is approximately 340 acres; Horsepark is approximately 65 acres. The Fairgrounds and Horsepark are the sites of nearly 350 events each year. They include weddings, receptions, bar and bat mitzvahs, equestrian and other animal shows, concerts, craft shows, home shows and other social and consumer events.View the event calendar for a day-to-day view of the latest events. Location The Del Mar Fairgrounds is located 20 miles north of downtown San Diego, at 2260 Jimmy Durante Blvd, in the city of Del Mar, California. From Interstate 5, take the Via de la Valle exit and head west (a left turn from the freeway exit if you are northbound; a right turn if you are southbound). Take Via De La Valle to Jimmy Durante Boulevard and turn left. The Fairgrounds will be on your right. Del Mar Horsepark is about two miles east of the Fairgrounds at the corner of Via de la Valle and El Camino Real, at 14550 El Camino Real. Facilities Fairgrounds facilities feature 180,000 square feet of exhibit space, ranging from the Grandstand luxury suites, perfect for an intimate gathering of 10-20 people, to O’Brien Hall, which can hold up to 6,800 people. Also, the Fairgrounds has several outdoor venues, including the Grandstand and the Del Mar Arena, which can seat as many as 7,000 people. The Del Mar Fairgrounds is a permanent venue location to such seasonal attractions as: - Del Mar National Horse Show - San Diego County Fair - The Scream Zone - Surfside Race Place - PBR: Professional Bull Riding - Del Mar Thoroughbred Club

Dates and times of events are subject to change without notice. Always check the event organizer's website for the most updated schedule before attending.