The Pepsi Challenge
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The Pepsi Challenge returns – and it's coming to San Diego!
PEPSI® is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.
Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour - including Atlanta, Coke’s hometown - with more than 66% of participants choosing Pepsi Zero Sugar.
Now, fans in San Diego will have the chance to take the famous challenge.
HERE ARE THE DETAILS:
San Diego County Fair – Once Upon a Fair
• Date: June 19 – June 21
• Time: 12 p.m. – 8:30 p.m.
• Location: 2260 Jimmy Durante Blvd, Del Mar, CA 92014
• Tickets: Yes
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