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Comcast-Time Warner Deal Tops A Year Of Corporate Mergers

There were $3 trillion worth of corporate mergers in 2014. Comcast's proposed acquisition of fellow cable company Time Warner was the largest at $45 billion.
Gene J. Puskar AP
There were $3 trillion worth of corporate mergers in 2014. Comcast's proposed acquisition of fellow cable company Time Warner was the largest at $45 billion.

This year saw some very large corporate mergers and takeovers. Comcast and Time Warner's proposed deal topped the list.

Globally, there was $3 trillion worth of deals announced this year — the biggest year for mergers and acquisitions since the financial crisis. And the trend is expected to continue next year.

It wasn't the number of deals that was impressive, it was the large sums involved. And they involved some big names such as Reynolds American buying smaller tobacco rival Lorillard for $28 billion, and Burger King closing on its deal to buy Canadian coffee and doughnut icon Tim Hortons for $11 billion.

David Harding, who leads corporate mergers and acquisitions for Bain & Company, says, to him, this was all fairly predictable.

"The M&A; industry is highly cyclical," he says. "It's a little bit like sun spots."

And this year's flare up, he says, was driven in part by companies' huge cash coffers.

"There is a tremendous amount of capital sloshing around in the world, looking for a home," he says.

Harding says the economy is improving, but companies in the U.S. and Europe are finding it hard to grow "organically," as they say in business circles. So instead, Harding says, they're looking at targeted acquisitions.

In one of the year's biggest deals, Facebook bought messaging software firm WhatsApp for an eye-popping $22 billion. Drug firm Actavis announced plans to buy both Allergan and Forest Laboratories this year, as pharmaceutical companies tried to buy their way into new markets and expertise.

The corporate merger trend is likely to continue, says Harding. The dramatic fall in oil prices is setting the stage for still more mergers among some companies in the energy and manufacturing sectors.

"Shale industry, for example, are going to come under distress, and so they are going to be looking for white knights to buy them," Harding says.

And, he says, selling begets selling. As the value of deals goes up, more companies are willing to sell, creating a collective swell.

"My sense is that 2015 will be a bigger year than 2014," Harding says. "But there will be a falloff at some point in the not too distant future."

Richard Jeanneret, a vice chair at Ernst & Young who advises clients on deal-making, agrees.

"To use a baseball analogy, we're in the early innings," he says.

Jeanneret says he expects more mid-sized companies to get in on the action next year, making it a bigger year for mergers and acquisitions overall.

A number of this year's deals — including Burger King and Tim Hortons — caused a big stir because they involved U.S. companies buying smaller firms, and then moving headquarters abroad to avoid paying higher U.S. corporate taxes. The practice, known as tax inversion, prompted the Obama Administration to change the tax rules in September.

That change scuttled the year's biggest announced deal — drug maker AbbVie's plans to buy UK-based firm Shire for $54 billion. AbbVie publicly criticized the Obama Administration.

But Jeanneret says tax inversions were not a major factor in this year's deals.

"It makes for great fodder," he says. "It's clearly been present in some very large transactions, but the reality is the volume is extremely low."

In the past, some companies have been burned by bad deals. But Jeanneret says companies are vetting deals more carefully than they did a decade ago.

"At that time they were responding to market pressures to be bigger," he says. "Now the marketplace wants greater focus."

So sometimes that means merging. But other times — as was the case this year with eBay and Hewlett-Packard — it means spinning off old acquisitions that didn't work out.

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