Business Report: Super Bowl Ads
KPBS anchor Ebone Monet and SDSU marketing lecturer Miro Copic discuss some of the week’s top business stories.
This week’s topics:
Super Bowl Broadcaster Slow To Fill Ad Space
This weekend brings the Super Bowl of football, and the super bowl of advertising. CBS is charging companies $5 million or more for 30 seconds of airtime during this year’s game, which is expected to be viewed by 100 million people in the United Staes. In past years, those spots would sell quickly, but now, advertisers are taking more time to commit.
Consumer Confidence Dips After Shutdown
Retail industry research shows consumer confidence dropped at the end of January. The decline coincides with the partial government shutdown and continued volatility in the stock market. Consumer confidence is a metric that gauges how likely people will consider large purchases in the next six months, and is viewed as an indicator of the economy’s overall health.
Unemployment Rises Amid Strong Job Growth
The national unemployment rate ticked up to 4 percent in January. The Department of Labor says the partial government shutdown contributed to the rise. Employers added 304,000 jobs, with most coming from the leisure and hospitality sector. January's hiring surge is the 100th straight month of national job growth.