Pupapalooza

Second Chance Beer Company, the award-winning “Seize a Pint, Save a Pup” brewery in Carmel Mountain, is hosting its 3rd-Annual Pupapalooza Dog Festival on Saturday, May 20 from 2:00 – 6:00 p.m.

Pupapalooza will have more than 20 locally-owned dog-themed vendors on hand, adoptable pups from The Animal Pad dog rescue organization, food trucks, and live music. The event is free to attend, though there is a Gold VIP option for $150 and a Silver VIP option for $125. The packages include a 10-minute professional photo session for pets in a Puppy Picnic Co. set-up, along with gift bags and other items. For more information on the packages and to purchase tickets, click here, and note that last year’s VIP packages sold out.

For the first time in the event’s history, Second Chance will be releasing a special beer specifically for the festivities: Guava Wheat Ale (4.5% ABV) that will be available on draft and in 16-oz cans.

Regarded as one of the most dog-friendly establishments in all of San Diego, Second Chance will donate proceeds from the event to The Animal Pad. As always, 1% of sales of Second Chance’s core beers Buddy Lager and New Day West Coast IPA that day will be donated to dog rescue organizations as well. Second Chance has donated more than $257,000 to local dog rescues and the communities it serves since the company’s inception in 2015.