Book Marketing for Authors

Get ready to market your book like a pro!

Most authors don’t struggle with the writing—it’s what comes after that feels daunting. In today’s crowded marketplace, getting your book into readers’ hands takes more than hope and a few social posts. With millions of new titles published each year, visibility is everything—and a smart, strategic marketing plan makes all the difference.

This six-week course helps independent authors build a clear, actionable marketing foundation—one that’s personalized, scalable, and sustainable. Whether you’re preparing to launch your debut title or breathe new life into a book that’s already out, you’ll learn how to think like a publisher and promote like a marketer.

Each week, we’ll explore a key part of your author marketing plan—from brand identity and messaging to website visibility, SEO/GEO strategy, and book launch planning—so by the end, you’ll have a personalized roadmap to increase your visibility, strengthen your connection with readers, and expand your discoverability across platforms.

You’ll discover how to:

• Identify your ideal readers and understand what motivates them to buy

• Build an author brand that resonates and sets you apart

• Craft messaging that turns browsers into buyers

• Design a website that converts visitors into fans

• Use SEO and GEO-targeting to expand your reach online and locally

• Plan and execute a book launch that builds buzz and drives sales

• Sustain long-term visibility and reader engagement after launch

Each week includes a short preparation assignment, practical examples, and guided discussion to help you apply these strategies directly to your book and brand

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