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JCPenney's In-Store Black Friday & Holiday Party

Friday, November 28, 2025 at 4 AM
Fashion Valley Mall
All Ages
Free

JCPenney is kicking off the holidays by hosting the first official holiday party as shoppers wait to begin their Black Friday shopping. Starting at 4 a.m. on Black Friday (11/28), a JCPenney hype team will energize customers in line with games, trivia and impromptu dance breaks to make the wait feel shorter and keep the holiday spirits merry and bright.

To add cozy comfort and holiday nostalgia, JCPenney will also provide hot apple cider and donuts to those waiting to get in the store.

Finally, a roaming photographer will capture Polaroids of joyful moments in line, giving customers a keepsake and a shareable holiday memory with friends and loved ones.

Fashion Valley Mall

7007 Friars Rd
San Diego, California 92108
619-688-9113

Embrace the coastal chic lifestyle at Southern California's trendiest destination, Fashion Valley. Accented by living succulent walls, gorgeous palm trees and iconic fountains, Fashion Valley is a must visit. Visit more than 200 stores including international fashion houses like Gucci, Louis Vuitton, Prada, Rolex, Saint Laurent and Salvatore Ferragamo, leading department stores like Bloomingdale's, Macy's, Neiman Marcus and Nordstrom, all while drinking in the San Diego sun in this open-air environment. Try something new at the acclaimed North Italia, Blanco Tacos + Tequila, True Food Kitchen, Stacked, Pure Burger, bibigo and So Sushi or enjoy favorites at The Cheesecake Factory, P.F. Chang’s China Bistro and California Pizza Kitchen. Directions & Transportation

  • By Bus
  • San Diego MTS offers direct bus service with a stop at the Fashion Valley Transit Center near JCPenney.

  • By Car
  • Fashion Valley is located off Highway 163 at the Friars Road exit. Six Lyft pick-up and drop-off locations are conveniently located at Fashion Valley.

  • By Trolley
  • San Diego MTS offers direct trolley service via the Green Line with a stop at the Fashion Valley Transit Center near JCPenney.

    Dates and times of events are subject to change without notice. Always check the event organizer's website for the most updated schedule before attending.