Port of San Diego Holiday Bowl Parade 2026
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The scenic, bayside streets of downtown San Diego will come alive with the Port of San Diego Holiday Bowl Parade presented by Kaiser Permanente! A long tradition of the Holiday Bowl, this exciting family event brings together world-class marching bands, magnificent floats, entertaining drill teams and a procession of enormous balloons – more than any other parade! Over 100,000 street-side spectators will enjoy the parade along with a nationwide television audience. Street-side viewing of the parade is FREE! For the best view, you can buy Grandstand Seating Tickets.
The parade festivities will begin with the annual Holiday Bowl 5K Run/Walk. Taking place along San Diego’s beautiful harbor front, all participants will receive a finisher medal at the conclusion of the event!
Embarcadero - Downtown San Diego
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