Art Business Lab: Building A Virtual Presence & Marketing Your Art
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In today’s art world, a strong online presence is just as important as the work itself. This workshop helps artists identify their actual and ideal audience and understand who they are really speaking to—collectors, curators, or community. From there, participants will explore how to define a clear brand voice, using archetypes to guide how they present themselves authentically. We’ll break down the major social media channels, showing how to choose the right platforms for your goals, and share practical strategies for creating posts, reels, and videos that truly connect. Artists will leave with the tools to confidently market their work online and build relationships that last.
A limited number of scholarships are available for artists who wish to attend but cannot support the fees at this time, contact katie@oma-online.org to inquire.
Ticket Prices:
Adult: $65
Member: $60
Artist Alliance Member: $50
Event Supported By
Oceanside Museum of Art
Oceanside Museum of Art is a cultural jewel located in downtown Oceanside with a view of the Pacific Ocean and the historic Oceanside Pier. The museum presents provocative, contemporary exhibitions from the region and around the world. OMA offers concerts, films, lectures, and docent tours. Oceanside Museum of Art is a gathering place where friends meet to share and enjoy the rich cultural experiences available in the region. In addition to a progressive exhibition schedule, Oceanside Museum of Art is housed in side-by-side buildings designed by two of southern California’s most renowned Modernist architects. The classic Irving Gill designed building is nestled against the contemporary Frederick Fisher designed Central Pavilion creating the perfect union of past and present architecture. Exhibitions showcase the finest art of the southern California region from landscape paintings to studio furniture, neon sculpture, art quilts, and architectural glass. OMA’s galleries feature on enlightening survey of contemporary art enriched by the cultures of the community. The museum’s galleries are redesigned for each exhibition, surprising visitors with a fresh, exciting visual transformation for every new exhibit. Admission: OMA Members: free General admission: $8 Seniors 65+: $5 Students free with ID Military and their dependents free with ID North American Reciprocal Museum Program Members free with ID