16th Annual San Diego Spirits Festival
September 28, 2025: 1 PM - 5 PM
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The San Diego Spirits Festival returns for its 16th anniversary, bringing a weekend of coastal charm, craft cocktails, and world-class spirits to the iconic Museum of Contemporary Art San Diego in La Jolla (MCASD).
The one-of-a-kind celebration invites cocktail lovers, trendsetters, and industry pros to experience a bold mix of over 65-plus spirit brands, from luxury labels to artisanal small-batch distillers. Whether you're a seasoned mixologist or a curious newcomer, the festival offers unlimited tastings, lively entertainment, and panoramic ocean views.
Beyond the Glass: Entertainment & Engagement – The San Diego Spirits Festival isn’t just about drinks—it’s about elevated experiences. This year’s entertainment lineup adds an exciting new dimension:
George Pajon from the Black-Eyed Peas will be performing live, joined by acclaimed singer-songwriter Andrew Cole, bringing amazing music and energy to the festival floor.
Expect a multi-sensory journey, including:
- Exceptional spirits and craft cocktails
- Immersive brand activations
- Eclectic entertainment
- Mouthwatering culinary delights.
- A mini bartender challenge, hosted by San Diego Chapter of the United States Bartenders’ Guild (USBG), compete for recognition as the 14th Annual San Diego Spirits Festival International Bottle Competition.
- Opportunities to connect with top industry professionals and tastemakers.
Since its debut in 2009, the San Diego Spirits Festival has earned accolades from Fodor’s Travel and Premier Traveler, as one of the top cocktail festivals in the country. This year’s edition builds on that legacy with more brands, bolder flavors, and unmatched ambiance.
Tickets are available for purchase on Eventbrite here.
The festival takes place from 2 p.m. to 6 p.m. on Saturday, Sept. 27, and from 1 p.m. to 5 p.m. on Sunday, Sept. 28. General admission tickets start at $85 (Saturday) and $75 (Sunday) and include unlimited cocktails. All attendees must be 21 years of age or older.
For more information about the festival, visit the website at www.sandiegospiritsfestival.com.
San Diego Spirits Festival on Instagram
Museum of Contemporary Art San Diego: La Jolla
Photo Credit: Pablo MasonMission The mission of the Museum of Contemporary Art San Diego (MCASD) is to serve diverse audiences through the exhibition, interpretation, collection, and preservation of art created since 1950. Mandate MCASD engages a regional, national, and international audience including the binational constituency of the San Diego/Tijuana region. Vision MCASD is a museum providing public access to contemporary art, artists, and the creative process; a forum for the exploration and understanding of contemporary art and ideas; and a laboratory for artists to experiment with new forms of creative expression. Guided Tours The Museum offers public tours (free with admission) at both locations at 2 PM on Saturdays and Sundays, and at 5 and 6 PM on Free Third Thursdays. To book a private guided tour, please contact the Education Department at 858 454 3541 x151 or e-mail education@mcasd.org. (Please remember to book your tour at least three weeks in advance.) Museum Cafe Located at the northeast side of the Museum, the Museum Cafe is a European-inspired bistro, serving breakfast and lunch dishes made from the freshest organic ingredients grown by local farmers. MCASD Members receive a 10% discount; Membership card must be presented. Museum entry is not required to visit the Museum Cafe. Cafe Hours: Monday - Friday 11 a.m. - 3 p.m. Saturday and Sunday 9 a.m. - 3 p.m. Special Events With its spectacular ocean views and distinctive architectural design, MCASD in La Jolla is a unique venue for a wide range of special events, from meetings to weddings to elegant sit-down dinners overlooking the ocean. Special privileges and discounts apply for MCASD Corporate Council members. For details about rental policies, call the Events and Visitor Services Department at 858-454-3541 x 166. Admission: General Admission $10 Seniors $5 Students 26 and over (with ID) $5 25 and under Free (with ID) Military Free (with ID) MCASD Members Free Admission is valid for 7 days at all MCASD locations. Free Museum admission third Thursday from 5 to 7 p.m.
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