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Giving Tuesday encourages people to celebrate generosity by supporting local nonprofits

Giving Tuesday takes place the Tuesday after Thanksgiving and encourages people to celebrate generosity.

Many nonprofits around the country and in San Diego county benefit from donations from their communities.

Brian Daugherty, the chief philanthropy officer for the San Diego Humane Society, said the organization care for more than 40,000 animals, both companion and wild animals a year.


“We rely on the support of our community for that and today’s a fantastic day to bring the community together," he said. "Those of us who love animals and to be there for them.”

A kitten with bright blue eyes snuggles on a blanket at the San Diego Humane Society taken on an unknown date.
San Diego Humane Society
A kitten with bright blue eyes snuggles on a blanket at the San Diego Humane Society taken on an unknown date.

For this Giving Tuesday, donations to the Humane Society will go twice as far.

“We’re really excited because we have a $40,000 match that will match all contributions to San Diego Humane Society,” Daugherty said.

The organization has helped San Diego become the largest city in the country to keep healthy and treatable shelter animals from being euthanized.

“That allows us to provide extraordinary medical services,” he said. “To have services that go way above and beyond what traditional shelters have with our behavior center, our kitten nursery, even organizations like Project Wildlife that are there for over 12,000 wildlife every year.”


Many people depend on the services the Humane Society provides. Last year, 1.5 million pro-bono pet meals were provided with the help of donations from the community.

“For a lot of people it’s why we do a lot of the services that we do,” Daugherty said. “Where we provide free vaccines. We help out with low-cost spay/neuters. We are here to be able to help our community and those that need it.”

If you’re not able to open your wallets to support the humane society, you could open your home instead and join the thousands of volunteers who donate their time to fostering animals.

“We have a particular need for fosters that are in our north county area, so they would be able to assist us with our Escondido and Oceanside campuses and for big dogs,” Daugherty said.

Even though this is the “slower” season, over 1,200 companion animals and over 250 wildlife animals are currently being cared for at the Humane Society.

Giving Tuesday donations to the Humane Society are being accepted through midnight Tuesday. Go to to donate.