Get ready to market your book like a pro! Most authors don’t struggle with the writing—it’s what comes after that feels daunting. In today’s crowded marketplace, getting your book into readers’ hands takes more than hope and a few social posts. With millions of new titles published each year, visibility is everything—and a smart, strategic marketing plan makes all the difference. This six-week course helps independent authors build a clear, actionable marketing foundation—one that’s personalized, scalable, and sustainable. Whether you’re preparing to launch your debut title or breathe new life into a book that’s already out, you’ll learn how to think like a publisher and promote like a marketer. Each week, we’ll explore a key part of your author marketing plan—from brand identity and messaging to website visibility, SEO/GEO strategy, and book launch planning—so by the end, you’ll have a personalized roadmap to increase your visibility, strengthen your connection with readers, and expand your discoverability across platforms. You’ll discover how to: • Identify your ideal readers and understand what motivates them to buy • Build an author brand that resonates and sets you apart • Craft messaging that turns browsers into buyers • Design a website that converts visitors into fans • Use SEO and GEO-targeting to expand your reach online and locally • Plan and execute a book launch that builds buzz and drives sales • Sustain long-term visibility and reader engagement after launch Each week includes a short preparation assignment, practical examples, and guided discussion to help you apply these strategies directly to your book and brand San Diego Writers, Ink on Facebook / Instagram
