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Carlsbad Flower Fields drive business into the city

The Flower Fields at Carlsbad Ranch opened on Tuesday.

Fred Clarke, the general manager said he’s excited to offer a colorful escape to visitors.

"You come here and you can't help but have a smile on your face," Clarke said. "Feel like your cares and worries are lifted off, at least for a little bit and then you get back to regular life."

Last year’s indoor COVID-19 restrictions had people flooding the flower fields and Clarke expects the same number, if not more visitors this year.

That is why organizers have made their tickets available online only.

The flower fields are open from 9 a.m. to 6 p.m. and a time slot must be reserved in advance for entry.

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Visitors can enjoy tractor wagon rides, gardens, a play area, and u-pick blueberries on Sundays.

But the biggest draw is the photo opportunities.

“We have seen on Instagram pictures of the fields and the flowers, that's why we wanted to bring some outfits to take photos here,” said Karina Bravo from Cancun, who was visiting the flower fields on Wednesday for the first time.

The flower fields are open until Mother’s Day and nearby resorts and shops see a boost in business during this time.

“Eighty million ranunculus are going to be produced and distributed and all the people who come for that... it's feeding our restaurants, it's feeding our local hotels, it's feeding the retailers in the area. It really does drive quite a bit of activity here,” said Bret Schanzenbach with the Carlsbad Chamber of Commerce.

Carlsbad Flower Fields drive business into the city

Carlsbad brings in the second highest tourism dollars in the county, "There's Legoland...we have the beach, the golf courses, the resorts, but agritourism is another piece of the puzzle that really drives the tourist experience here in Carlsbad," Schanzenbach said.

Single ticket admission is $22 for adults, $20 for seniors and military, $10 for children 3–10, and free for children under three.

Season passes are also available.