"It's hard to make something that's interesting. It's really, really hard. It's like a law of nature, a law of aerodynamics, that anything that's written or anything that's created wants to be mediocre. The natural state of all writing is mediocrity... So what it takes to make anything more than mediocre is such an act of will..." - Ira Glass Ira Glass is the creator, producer and host of "This American Life," the iconic weekly public radio program with millions of listeners around the world. Using audio clips, music, and video, Ira Glass delivers a unique talk, sharing lessons from his life and career in storytelling: What inspires him to create? What drives his passion? How have failures and successes informed his decisions? During his presentation, Ira Glass will mix stories live onstage and help his audience better follow the creative process of one of our foremost storytellers
