skip to main content

Listen

Read

Watch

Schedules

Programs

Events

Give

Account

Donation Heart Ribbon

Mexican Consumers Flock to the U.S. for Holiday Sales

Evening Edition

Above: Business was booming today just north of the Mexico-U.S. border. Some Mexican shoppers came a long way to get in on Black Friday sales. From our Fronteras Desk, Jill Replogle reports.

Jorge Andrés Velasquez Gomez, from Guadalajara, spent all of Thanksgiving night shopping at the Las Americas outlet mall in San Ysidro.
Enlarge this image

Above: Jorge Andrés Velasquez Gomez, from Guadalajara, spent all of Thanksgiving night shopping at the Las Americas outlet mall in San Ysidro.

Jorge Andrés Velasquez Gomez flew in to Tijuana last night from Guadalajara, Mexico — a three-hour flight. He planned his trip to give him just enough time to cross the border and get in line for the midnight opening of stores at the Las Americas outlet mall. The mall is just north of the border in San Ysidro. Velasquez Gomez was still shopping at 8:30 this morning.

“It’s tiring, it’s exhausting," said Velasquez Gomez, "but it’s really nice. It’s cool.”

Mexico tried its own version of Black Friday for the first time this year. It was last weekend and it was tied to a holiday celebrating the Mexican Revolution. But Mexican shoppers at the outlet mall said the deals were much better on the U.S. side of the border.

“Despite the fact that the dollar is expensive now compared to the peso, the deals you can find at shopping malls here are quite attractive for us,” said Velasquez Gomez.

Nearby, three cousins used Black Friday as an excuse for an annual reunion. Dalila López Ávila flew in from Guadalajara and Cynthia López from Mazatlán to visit with their cousin, Paola Gonzalez, in Tijuana — and to go shopping. By mid-Friday morning, they had been at it for about 10 hours.

“The bags under our eyes say everything,” López said.

Of course, the money these shoppers saved might be cancelled out by the fee they’ll have to pay at the airport to lug all their purchases back home.

Comments

Avatar for user 'Missionaccomplished'

Missionaccomplished | November 27, 2011 at 9:30 p.m. ― 2 years, 9 months ago

We can't export Democracy, but we sure as hell can export consumerism.

( | suggest removal )

Avatar for user 'Missionaccomplished'

Missionaccomplished | November 27, 2011 at 9:32 p.m. ― 2 years, 9 months ago

I't s a double-edged sword. On the one hand, many businesses here are highly dependent on Mexican shoppers--which "close the border" Nativists are too ignorant to acknowledge. On the other hand, the Mexican economy is not helped at all by this.

( | suggest removal )

Avatar for user 'gichristian'

gichristian | December 5, 2011 at 9:22 a.m. ― 2 years, 9 months ago

"Close the Border" isn't referring to people who cros the border with passports for visits and shopping. Further, I'd say Mexico is just as consumerist as the United States.

These are the kind of cross border relationships we need.

( | suggest removal )

Avatar for user 'Missionaccomplished'

Missionaccomplished | December 5, 2011 at 10:52 a.m. ― 2 years, 9 months ago

GIChris, that may be the way you interpret that, which is good, but ask DAVE 65 or BRITANICASSS or check some of the posts on KFMB 8 and you will see what I mean.

( | suggest removal )

Avatar for user 'Missionaccomplished'

Missionaccomplished | December 5, 2011 at 11:29 a.m. ― 2 years, 9 months ago

No, Gichristian, we invented consumerism.

( | suggest removal )

Avatar for user 'gichristian'

gichristian | December 6, 2011 at 5:20 p.m. ― 2 years, 9 months ago

Consumerism is the machine that keeps industrial societies moving, it is alive and well in any state that is industrialized. This includes Mexico, etc. And people wanting things to make life more pleasant/interesting/envious to others/whatever isn't particularly an American invention. Don't worry so much about it.

( | suggest removal )