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A GROWING PASSION: The Business Of Blooms

Host Nan Sterman visits Protea Hills Ranch in Escondido, Calif.
Courtesy of Marianne Gerdes, AGP Productions, LLC

Stream now with KPBS+ / Watch Thursday, April 2, 2026 at 8:30 p.m. on KPBS TV

Host Nan Sterman explores why San Diego is one of our nation’s top cut flower producers. These crops generate almost 78 million dollars a year. The cost of land and water has put pressure on local growers. Nan visits a hardy few who are helping San Diego’s floraculture industry to survive and thrive.

Watch On Your Schedule: Episodes of A GROWING PASSION are available to stream with KPBS+, a new free streaming video app designed for ease and enjoyment everywhere you watch including Roku, smart TVs and mobile devices. It’s locally curated for San Diego by the KPBS programming team. With a clean and intuitive design, discovering and enjoying KPBS and PBS content on-demand has never been easier.

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San Diego is one of our nation’s top cut flower producers. These crops generate almost 78 million dollars a year. The cost of land and water has put pressure on local growers. Host Nan Sterman visit a hardy few who are helping San Diego’s floraculture industry to survive and thrive.

About The Series: More and more San Diegans strive to make socially, environmentally and economically-responsible choices. From earth-friendly and water-wise gardens to organic foods and habitat restoration, we demand options that protect our health, feed our communities and protect our natural resources.

A GROWING PASSION is an Emmy-winning lifestyle program that explores San Diego County's agriculture and horticulture activities as an expression of this growing earth-friendly movement.

From backyard food production to major horticultural growers, from low-water landscapes to sustainable practices around the home and in the garden, we tell stories about the natural and manmade landscapes that shape the social, cultural, environmental and economic interests of our community. We celebrate how San Diego grows.

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